Welcome to a writer’s guide to Pinterest where I plan to discuss the good, the bad, the pretty. (I’m sorry, I love this tag line format, okay?) And rest assured, as someone who has dumped many, MANY hours that I cannot get back into this social media app, I am an expert on this matter.
Pinterest is where I go to build my dream library, organize my “writing room” ideas, and pin cute coffee shops I probably won’t visit but love to look at. As a writer, Pinterest has been an absolute gem for inspiration; you could almost call it a mood board for my entire brain. But as far as promoting my writing? Well, let’s just say Pinterest isn’t quite built to send people flooding to your latest blog post or novella.
Here’s the scoop on how Pinterest can actually help (and where it kind of misses the mark).
The Good: The Perks of Pinterest for Writers
- An Endless Well of Inspiration (Literally, It’s Bottomless)
If you’re ever stuck on a writing project, Pinterest is the perfect place to scroll through photos of foggy forests, vintage journals, and other people’s aesthetically pleasing bookshelves. The platform is a visual feast, which makes it amazing for building storyboards or getting character inspiration. Dreamy landscape? They’ve got you covered. You’ll be drowning in imagery before you even get through the first page of your search. - Organizing Writing Ideas Like a Pro
Pinterest boards are a lifesaver when it comes to keeping track of all those ideas we want to come back to someday. Want to keep that list of dialogue ideas, character profiles, or writing prompts handy? Just pin it! In a way, Pinterest lets us organize our creativity, which is both refreshing and slightly magical (especially if you’re like me and tend to misplace things…like ideas). - Perfect for Building an Aesthetic (Hello, Vibes!)
Whether your story is set in a gloomy castle or a sunny seaside town, Pinterest boards let you curate a “vibe” that can bring your creative world to life. You can find everything from historical costumes to quirky cafes, and it all adds a splash of personality to your work—even if it’s only for you to look at. Sometimes, having that mood board handy is just what you need to get into the writing groove.
The Bad: The Downsides of Pinterest for Writers
- Driving Traffic to Your Work? Not So Much
Here’s the thing: people on Pinterest are mainly looking for visuals and ideas, not links to blog posts. Most users are there to save images, maybe jot down a few notes, and then go on their merry way. I’ve pinned some of my writing work before, but it’s rare for people to follow an image all the way to an actual article or story. Pinterest is more about the “aesthetic save” than the “click-through,” so don’t expect it to be a major traffic source. - Lack of Community Engagement
Pinterest is not the place to chat, bond over writing struggles, or get feedback on your work. There are no extensive comment sections where people are swapping tips or sharing the same cozy creative space you might find on other platforms. Truth be told, they DO have a comments section on individual pins but it’s not laid out very well nor is it heavily used among the platform’s users. Pinterest is more of a solo mission; everyone’s there for their own pins and projects, so if you’re looking for a writing community, look elsewhere. - It Can Become a Time Sink (Oops)
Pinterest may look harmless, but let’s not kid ourselves—it’s a gateway to spending hours pinning everything under the sun without actually writing. There’s so much content that it’s easy to fall into the “one more scroll” trap, especially when it feels like you’re being productive. At some point, it’s best to stop pinning and start typing. (Believe me, I speak from experience here, ok.)
The Verdict: Is It Worth It?
If you’re in need of visuals or inspiration, Pinterest is fantastic and I highly recommend it. With your own private library of images to draw from, it can make the writing process a lot more fun as well as help you visualize things you’re struggling to picture yourself. Just don’t rely on it for promotion, because Pinterest users are likely just passing through.
Happy pinning (and happy actually writing, too)!
By the Brooke 