Choosing the Right Web Builder for Your Blog: My Honest Thoughts on WIX, WordPress, Blogspot, and Tumblr

When it comes to starting a blog, one of the first and most important decisions you’ll make is choosing the right platform to build it on. As a writer who’s tinkered with several web builders, I’ve learned that not all platforms are created equal. Each one comes with its own quirks, benefits, and, of course, irritations. Here’s my take on four popular web builders: WIX, WordPress, Blogspot, and Tumblr. Below you will find my opinions of each web builder and what it’s rightful ranking is (by means of a 5 star-system).

Alright, I believe this should be fairly straight forward, so let’s get on with it, shall we?

1. WIX – 3 Stars

WIX is often marketed as a “drag-and-drop” dream. And I’ll admit, the platform is visually appealing with its sleek templates and easy customization options. If you want your blog to look like an art gallery, WIX might seem like the perfect choice.

But here’s the catch: unless you’re willing to pay for their premium plan, good luck showing up on any search engines. SEO (search engine optimization) isn’t exactly WIX’s strong suit without opening your wallet. Plus, while the interface is simple, it feels almost too simple, like it’s holding back features you might need for a more robust blog.

For casual bloggers who aren’t worried about visibility, WIX could work. But if you’re looking to grow an audience organically, I’d suggest looking elsewhere. You may have a lovely site but one that no one sees (unless you want to pay a fair bit of moolah).

2. WordPress – 4 Stars

WordPress is the overachiever of web builders, and honestly, I’m impressed. With its detailed customization options and extensive plugin library, WordPress has everything you need to make a blog that feels truly your own.

What really makes WordPress shine is that it (mostly) doesn’t penalize you for staying on the free plan. You can still drive traffic to your site and enjoy a surprising amount of creative freedom without feeling like you’re missing out. Personally, I’m not a premium user, and I’ve been more than happy with what the platform offers.

However, the learning curve can be a little steep for beginners. WordPress has so many options that it can feel overwhelming at first. But once you get the hang of it, the possibilities are endless. Unless you want to add plugins. In which case, you’re out of luck on that free plan. It loses at least a half of a star from this alone. But, overall, I really can’t complain too much. I mean, here I am!

3. Blogspot – 2.5 Stars

Blogspot, also known as Blogger, is like the plain vanilla of web builders. It’s fine. It’s functional. It does the job. But does it spark joy? Not really.

The platform is overly simple, which isn’t necessarily a bad thing if you’re looking for a no-frills blogging experience. However, it can feel limiting compared to other platforms. Also, unless you’re willing to pay for a custom domain, you’re stuck with a URL that looks like it was generated by a cat walking across a keyboard.

If you’re just dipping your toes into blogging and don’t want to overthink it, Blogspot might be worth a try. Just don’t expect it to wow you. It’s basic. It’s fine.

4. Tumblr – 3.5 Stars

Ah, Tumblr. The home of fandoms, memes, and chaotic energy. If you’re planning to use Tumblr as a blog builder, it’s important to understand the platform’s culture. Unlike other web builders, Tumblr relies heavily on its algorithm and community engagement to drive traffic.

This means you can’t just sit back and hope people will find your blog—you’ve got to get involved. Reblog posts, follow similar accounts, and interact with your followers. It’s a bit of a commitment, but it can be fun if you’re already familiar with Tumblr’s vibe.

The downside? Tumblr isn’t exactly a professional blogging platform. It’s more suited for casual, niche interests than for polished, professional blogs. That said, if you’re blogging for fun and want to connect with a specific community, Tumblr might surprise you.

Final Thoughts

Every platform has its pros and cons, and the right one for you depends on your goals. If you’re serious about growing your blog and don’t mind a bit of a learning curve, WordPress is the way to go. For those who value aesthetics and simplicity, WIX might be worth a shot (just keep SEO in mind). Blogspot is fine for beginners, and Tumblr is a unique option for those who want to blog within an existing community (works great if you have a very specific niche or media-based lean).

At the end of the day, blogging is about sharing your voice and connecting with readers. Choose the platform that feels right for you and start creating. After all, the best blog is the one you actually create.